Those who are experts  at marketing on the internet know that it is significant to have a highly effective website. They know that the number one reason why people do business with them via the web  and their website is confidence and assurance. If their site looks trustworthy and fills the visitor with confidence, that visitor will start to begin a relationship with the proprietor of that site.

As a coach for the most successful marketing series in history, Guerrilla Marketing, I spend a lot of time looking at client’s websites with the premise of helping them increase their presence on the internet and increase the number of relationships they have with potential clients. Guerrilla Marketing teaches 8 vital  rules that when it comes to having a highly productive  website, experts who build successful businesses through online marketing stick to, be it for local internet marketing, internet marketing for small businesses or the international market.

1. Planning

When planning  something for the first time, be it a website, a marketing campaign or a new sales strategy, you always have to  start  with the end in mind. Can you be clear as to what it is you wish to achieve  exactly from your online presence?  When people visit what do you want them to do? Do you want them to read something? Sign up to your  weekly ezine?   Learn some new skill through a video post?  Whatever it is, when people visit a website for the first time they stay on the site for a maximum of 10 seconds if the site doesn’t grab their attention and tell them what to do. So if you want them to download  a free report or product, get them to sign up for a conference call, or simply just tell them about your company, make it clear and simple

If you have too many options  on your homepage, Those who come to it will not know what to do so plan now what it is you want from them.

2. Content

I have just alluded  to this in the first rule. a visitor will not stay long, possibly only 10 seconds, so what are you going to ay on your site that will make them stay longer, but depending on what is planned for your site, get them to come back in the future? Remember to make them interested. Don’t hit  them with too much information, too many  chooses. Keep it direct and simple and most importantly, interesting.

3. Design

The way your site is designed  plays a part in helping a visitor decide whether to stay on your site or clicks  away. Is it easy to follow?  Is the page too full of colour? Is the background too dark and make it difficult  to read the text?

Are there too many flashing images or demands on the visitor to take action? Consider all of these and ensure your site is pleasing to the eye and doesn’t put people off.

4. Involvement

It is important to get a visitor involved in the site. provide them with free samples, products, reports, e books, all sent  to the visitor if they provide their name and email address. This enables you to interact with the visitor after they have left the site. Profitable  Marketers don’t set their website up so the visitor just reads information, the visitor has to begin the relationship by interacting with the website and then the marketer keeps that relationship going through regular and interesting correspondence  via email.

5. Production

This is putting the first four rules in place. Don’t just do the first couple, or leave one out – if you want to be a success at marketing online then implement  all of the four rules so far and make sure that they work in harmony with each other.

6. Follow up

You have got your visitor to start a relationship  with you on their first visit; you need to ensure that you keep that interaction  going. Successful internet  marketers know that it can take over seven interactions before someone purchases from them so they make sure they follow up on the first occasion and keep doing so, not just until the visitor buys from them, but forever or until the visitor requests that they stop.

7. Promotion

Now you have a great looking and full interactive site, but that is just part of it. Now you have to promote  it. Successful marketers publicise their site not just on line through search engine registration or  back linking , but also through promotion off line too – In Guerrilla Marketing we teach  that marketing is everything you do in business and there are over 100 different ways to market your business, so those businesses that are successful at marketing on line, promote their website in all their literature, mass media, adverts, when talking to people – they look to promote at every opportunity they can get.

8. Maintenance

The worst thing  you could ever make with your site is to leave it alone and not keep it updated. Ensure that it looks refreshing, inviting, and up to date with the present time. That links don’t go down, that pages don’t take ages to load. Make sure your site is regularly maintained and up to date on all fronts. This is particularly important if you blog. It is not good driving traffic to your blog or promoting it at every opportunity if the last post was a few months ago and on a subject matter that everyone has moved on from.

Read also:
9 Tips for website design
7 Great Tips To A Website Promotion
Smart Design Methods