We humans want something easy and comfortable. We want easy money as much as possible. That is why Ponzi schemes and fraudulent pyramidal money-draining schemes are popular in the world. Look at the list of victims in these Ponzi schemes – highly educated professionals, rich established businessmen, well-known writers, former politicians, Hollywood giants, and the like. The demand for an easy money-making activity is very common in almost all societies. Governments even outlawed such activities and courts refuse to enforce such contracts for being contrary to morals. In the online world, the desire for easy money could easily be seen. Several indicators are the popularity of online gambling websites and the use of robotic content in search engine optimization. The main contributor at chandlerturner.com wrote – unless crafted properly, readers are predisposed to ignore information on your website. In creating content, the rule is that – the content maker should attract both the search engine spiders and customers. In attracting the search engine spiders, the writer or content maker should create something original and containing relevant keywords. The search engine spiders will surely detect the copy-pasted and plagiarized contents. These spiders will simply flush out and ignore those contents which violate their prohibitions against black hat search engine optimization. On the other hand, writers and content makers should also attract the ordinary customers. Even if the content is considered as “search engine friendly”, it does not necessarily follow that the content is also “customer friendly”.

As explained in the above paragraph, we tend to seek for some goods and activities which make life much easier for us. Robotic content is getting more common these days. These contents are produced by computer programs. Of course, the contents were either taken from older ones (changing of words) or that they are simply combinations of existing contents. Let’s say that the website is selling tea. The computer robots will simply search the web for numerous contents and different content parts to form aggregate of words appearing to be originals. It can happen that the first paragraph is dealing with generic tea and the second paragraph was culled from one of Anne Rice’s novels. This is only one of many problems related to robotic content. If you browse the sites containing such contents, you would notice the proliferation of sentences which appear to be detached from the paragraph or words appear to be detached from the sentences. What is the cause of it? The robotic content makers simply change the existing words with synonyms. The internet provides a global audience that challenges anyone creating content (softconference.com). We cannot simply depend on robotic content generators to create audience-catching contents.
Instead of depending on robotic content, we should be wise enough to accept human-generated content. While certain software could create sentences, these sentences are considered pseudo. Remember that a sentence is one complete thought. While machines can generate tons of words and sentences, such generated materials are just bunches of nonsense contents or a collection of entangled letters. Word salads are not considered as appropriate contents. The customers, who will end up judging whether to take contents seriously or not, will simply click the back button if they see that the site is filled with nonsense contents designed to grab attention of search engine spiders only.
With the growth of online environments like MySpace, Second Life, World of Warcraft, Wikipedia, blogs, online support groups, and open source development communities, the web is no longer just about information (hcii.cmu.edu). The information for the website viewers should be readable and enjoyable. Remember that search engine spiders are not the only ones checking what you place in your website. The problem faced by many website owners is tough given the rising competition to stay on top. Check your free flash website templates and your contents to make sure that everyone checking your website is satisfied. Moreover, you should never be dependent on robotic content generators. There is no such thing as easy money online. One should exert effort – like generating human content – to stay on top.
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