All right, so you are now seeing a a lot of visitors to your website and it is ranking pretty well with the search engines . But now you are wondering how to get more of your visitors to turn into customers or leads for your business. It’s time for better web conversions.
Basically, a Web Conversion is when a visitor to your website does whatever it is that you want them to do while they’re there. It could be submitting a form to get more information, or purchasing something from your online store. . The percentage of visitors who take this “conversion action” make up what is know as your conversion rate, or a ratio of your success in web conversions represented by a percentage. To determine your current conversion ratio you can calculate it with this equation ….
Number of Goal Achievements / Site Visitors
Figuring your conversion ratio from this equation might look something like this: Let’s say that your primary “Goal Achievement” for your site visitors is to get them to submit a “contact us’ form. If your site is seeing an average of 2,000 unique site visitors per month and you are getting an average of 40 “contact us’ submissions from your site, then your conversion ratio is 2%. This is a respectable ratio and it means that you are doing some things right in optimizing your web conversions.
However , this also means that you are NOT getting business from 98% of your visitors. So, the REAL question remains, “How do you get more of your visitors to take that ‘conversion action’?” One proven method is to enhance the way you connect with your site visitors when they FIRST ARRIVE ON YOUR SITE. Regardless of what Goal Achievement you want them to take, it is critical that you start directing them towards this goal immediately before they become distracted, or worse, maybe bounce off your site all together .
Most of the successful grocery stores, department stores, or convenience stores have this figured out to a science. When you first enter these traditional stores, the displays, store layout, product placement, even the smells and the lighting of the store are specifically oriented to encourage you to purchase products during your visit. The entrance to your site needs to be just as thoroughly designed for maximizing your website conversions.
Now, website visitors do not always land on the same page of your site . They may come into your site from a range of sources and thus land on a variety of your sites pages. This creates a challenge that Leadcrafters Site Debut product handles incredibly well. As a web conversion tool, Site Debut has an over 8 year history of serving thousands of website owners increase their web conversion ratios by close to 30% every single month. This patent pending technology can deliver the same results for your site .
Like the front door of the grocery store, this product focuses specifically on one of the most important moments in time when a visitor is browsing your website, when they first arrive. This moment is critical for making impressions on your website visitors and in emphasizing the specific action item(s) you want them to take. Because it is often difficult (if not impossible) to predict where website visitors will enter your site, Leadcrafters technology is a key to your success .
Irrespective of their entry point, Leadcrafters Site Debut will help you deliver your specific message to each of your website visitors consistently and effectively and it will increase your conversion ratios almost immediately .
You have probably worked hard to get your website ranked well and to drive traffic, but there is always more you can do. For that next level, it is critical that you implement proven methods for improving your web conversion ratio to get more traction with your site visitors and convert more of them into leads and customers for your business. For more information on increasing your web conversion ratio by up to 30% and driving more business through your site, choose Site Debut now.
Author: Roland Graham, Founder of LeadCrafters.
