Rethinking dependence on SEO is a relevant topic these days. SEO professionals complain that the coming of Google Instant and social networking websites are putting a strain on their business. However, a much better approach is to consider the changes as challenges which can better grow and improve the profession. Gone are the days when a profession follows a set of rules without any change or deviations. The website justincaron.com claimed that Google Instant is a major threat to search engine optimization profession as a whole because it made keywords irrelevant. That is not true because keywords are still relevant and not every individual using Google as their default website browsers is affected by the new feature from the website giant. Some professionals even demanded that the search engine companies stop creating new features which could affect their jobs as if claiming that positive change is inhumane. Anyway, here are some items to think about in relation to rethinking dependence on search engine optimization.
First, search engine companies don’t care about the SEO profession because their primary concern is the customers using their search sites. Like SEO professionals, search engines are also competing against one another. One aims to provide faster searches for their own flock of users. They cannot afford the consequences if the other search engines would devise ways to promote their sites. Thus, in google.com, the administrator clearly explained the purpose – by predicting your search and showing results before you finish typing, Google can save 2-5 seconds per search. In doing so, the search engine company did not intend to wipe out the search engine optimization experts from the equation because it merely wanted its customers to enjoy searching or to save time in searching. How can this affect SEO in a positive way? The shorter search means that the SEO professional handling websites and free flash website templates sites should be able to devise more effective and more powerful but shorter keywords. We see nothing wrong with such an unseen effect.
Second, one cannot control the whims of the search engine companies. Search engine optimization experts cannot simply set up a union to stop the search engine companies from creating new features and products which could effectively divest them of their online jobs. Google and Yahoo are bound not be a contract with the search engine optimization professionals but with their own set of customers. If the search engine companies could not properly provide for the information one is looking for, he would just simply hit the back button and leave the search engine site. Besides, if you happen to manage the search engine company, are you going to allow your nearest competitor to create a version of the “Google Instant” before you could display yours?
Third, the major change affecting the SEO profession is brought about by the feature from the biggest search engine company in the world. However, there is an emerging threat from the social networking websites. The social sites are slowly taking over their own markets – empire within an empire. They are incorporating almost every aspect of online life to make sure that their users would not back out from the social site. Take for example Facebook.com. The popular online site is incorporating virtually everything to make sure that its users get to stay longer in their sites. In other words, these social networking sites would like to lock up their customers. Even the search engine companies are seeing the threat posed by the social networking websites. However, what can we do about the changes? It is either we get out or we embrace the changes and find ways to adopt to such changes.
Sources:
