Before anything else, there is nothing wrong with depending with local search engine optimization. We are only going to criticize overdependence to local SEO. There is no doubt that an online business should be able to link properly to the locality where it operates or that it needs the help of the locals for search engine optimization because they are the ones who know the place. What we need is to balance what is good with one technique (local) and the good ones with the other (international). If we want to expand our business overseas or below the Mexico-California border, we should also look at the good points of international search engine optimization. We should look at the dangers of overdependence to local SEO.
First, what if your business competitors are using international search engine optimization and such techniques are brilliant? The government or the local sheriff will not protect you just because you use something local with your SEO. No one will help you just because you refuse to embrace the quicker and more efficient international SEO. We know for a fact that we need such techniques both local and international to make sure that we bring the website much closer to our target clientele. Right here. Let’s say that your competitor discovered a SEO technique which is popular among successful Japanese businessmen but your so-called nationalistic instincts prevent you from embracing such a technique for your website. You would surely end up losing your business and causing the unemployment of people working for you. While using local search engine optimization labor and techniques will boost your credentials with the conservative movement in the United States, such blind adherence to local SEO would only bring down one’s business and cause the unemployment of some people.
Second, overdependence to local search engine optimization might make one’s website aloof to the internet or less “search engine friendly”. According to wikipedia.org, search engine friendly may be used to describe website design, menus, content management systems, images, videos, shopping carts and other elements that have been optimized for the purpose of search engine exposure. Now, if one depends too much on the local, he might end up waiting for the local to embrace the international. Whether we like it or not, technology could never be regulated in such a way that the international must be halted to give way to the growth of the local. The free flash templates website owner must realize that not everything local is good, and he has to concede that there are plenty of goodies and services online which are more enjoyable if purchased or taken at the international scene.
Third, local SEO talents generating quality content know the surroundings and the conditions of the locality than the international ones. However, what if your competitor was able to locate a site where he can get talents from other countries but they are paid at a much lesser price than the local ones? You might think that you would be favored by the customers for utilizing local talents, but such is an erroneous estimate. Before jumping into conclusion that the market will favor your nationalism, you must realize that customers are customers and they will look for the market solution which is most favorable for them. They don’t care whether the persons who made your contents are based in Kuala Lumpur or Prague, because what they care about are the products/services and the prices offered in your website (netlz.com).
Sources:
1) http://www.netlz.com/seo-blog/2011/10/27/what-is-local-seo/
