Through Twitter and Facebook, entrepreneurs are given the opportunity to study and understand their market better. Most importantly, social media does not only make friends and family closer, but it also makes the consumers closer to business conglomerates. The interactions present in social networks, made these networks hotspots for business ideas and marketing strategies. Today, Twitter and Facebook are used by marketers to drive more traffic to their flash websites.  This can be done by directly linking their Twitter pages to their web pages or promotional pages. To make sure that the promotional pages will catch the attention of visitors, premium flash templates are utilized.

However, Twitter has more potential other than driving traffic to company’s sites. To maximize Twitter for business success here are the three best tips:

• Use Twitter as a brand monitoring tool.Twitter facilitates conversation throughout the day. By creating a Twitter page, the company is one step closer to their consumers. The best and most effective form of advertisement is through word of mouth. Although the company spend millions for the perfect catch phrase, photos and videos; consumers’ recommendations to their respective circle is still the best way to spread information.

  According to a study, a satisfied customer shares his or her experience to at least one friend. There is also a higher possibility for clients to try new products if it is referred by others. The downside to the word of mouth approach is that negative feedback travels faster than good ones. In the same study, dissatisfied customer will share the bad experience to at least 5 friends.

Twitter can be used by companies to monitor the public perception about their brand. They could immediately manage company’s reputation by contacting consumers who negatively tweets about their brand. Through this interaction, the company can use the information to tinker with their product in order to serve their clients better.

• Tweets must be diverse, yet still following a theme.To keep followers interested, tweets should not simply be patronizing the company’s products. It must also consist of relevant news, practical tips, quotes and even blog articles. Word of caution though, you must filter also the things that you share. All that you tweet must be consistent with the company’s branding image. A concrete theme will help you establish a solid footprint in the social media sphere.

  Another tip is that you create a schedule of release of particular type of tweets. For instance, tweets on Monday would be about practical tips on wellness, beauty and health. Tuesdays would feature advocacies of the company. Wednesdays would be sharing of stories of your consumers and employees. Announcement of sale, discounts and packages can be during Thursdays. By scheduling the type of tweets, your followers have something to look forward to each day.

• Twitter can be utilized as a customer service tool.The beauty of social networks is that the customers come to you instead of you going to them. Take this opportunity to be of service to them. Your consumers can be your source of ideas. Through Twitter, you can immediately address their problems or queries.

References:

http://mashable.com/2010/04/20/twitter-for-business/

http://www.twitip.com/10-tips-to-be-effective-at-marketing-on-twitter/
http://www.toprankblog.com/2007/11/twitter-guide/